a brief overview on CREATIVE BRIEFS

A CREATIVE BRIEF IS:

a short document that outlines the procedures, goals and background of a project, so that everyone is on the same page. {GOALS, SAME PAGE, ACCURATE, COMPLETE UNDERSTANDING OF PROJ.} a plan. 

-1-10 pages

-single point of communication

-repository for the critical, practical and inspirational

-target marker

-echos key points 

-different versions for different people (more complex for diff. teams, i.e. contains client quirks)

CONTENT:

1. CLIENT INFO:

-business info. (address, name, accomplishments etc)

-client sector

-competitor sector

-intended audience

-business context

2. PROJECT INFO:

-project overview (1-2 sentences)

-key information and hierarchy (addresses issues, tone)

3. PROJECT GOALS/REQUIREMENTS:

-what is the problem?

-opportunities

-successes

-obstacles

-technology requirements

-creative requirements

-branding guidelines

-quirks/ dislikes

4. PROJECT LOGISTICS:

-deliverables (page count, document size, file type etc.)

-project team (key players, roles and responsibilities)

-key dates

-budget/ hours

5. USER PERSONA:

-formulated from common sense, research and overall project know-how

-identifies specific desires, personality attributes, needs, habits, capabilities, how person relates to project

-develop 3-5 personas

-creates empathy

motion day 2

well i think i am getting the hang of this. It is going to be the BIGGEST pain in the ass but it is worth the effort! so here is day two!

round I. Making things move

So this is my first time attempting to make stuff move. It really isn't that hard, and looks really sweet. If you have the patience check out the tutorial at www.creativecow.com.

Question for YOU from reading TWO

Information design has made our life more comprehensible in a society of "information overload". This being an election year, millions are headed to the polls. We all remember the Florida miscount that turned the tables of the 2000 presidential election. What do you suggest information designers such as ourselves can do to prevent this from ever happening again? For example, what "tools" could designers use to make information more clear to a wide variety of people?

To Suggest

To Suggest...
feminism
a sense of empowerment
art nouveau
the power of voice through history
change
soft yet powerful

Mood Board

BANKSY

"BANKSY"
an anonymous British graffiti artist. His stuff is beautiful. He has this way of representing 2-d drawing in 3-D manors. His stuff makes me laugh, makes me cry and kinda makes me want to draw all over walls. If you do yourself one favor this week...CHECK HIM OUT! BANKSY