a short document that outlines the procedures, goals and background of a project, so that everyone is on the same page. {GOALS, SAME PAGE, ACCURATE, COMPLETE UNDERSTANDING OF PROJ.} a plan.
-1-10 pages
-single point of communication
-repository for the critical, practical and inspirational
-target marker
-echos key points
-different versions for different people (more complex for diff. teams, i.e. contains client quirks)
CONTENT:
1. CLIENT INFO:
-business info. (address, name, accomplishments etc)
-client sector
-competitor sector
-intended audience
-business context
2. PROJECT INFO:
-project overview (1-2 sentences)
-key information and hierarchy (addresses issues, tone)
3. PROJECT GOALS/REQUIREMENTS:
-what is the problem?
-opportunities
-successes
-obstacles
-technology requirements
-creative requirements
-branding guidelines
-quirks/ dislikes
4. PROJECT LOGISTICS:
-deliverables (page count, document size, file type etc.)
-project team (key players, roles and responsibilities)
-key dates
-budget/ hours
5. USER PERSONA:
-formulated from common sense, research and overall project know-how
-identifies specific desires, personality attributes, needs, habits, capabilities, how person relates to project
-develop 3-5 personas
-creates empathy
No comments:
Post a Comment