"if form is content"

-we need to stick with what information is given. Simplify a lot. Make it a lot easier to comprehend but stay true to the nature of the text. If our content is a disaster and all over the place our website will be as well. We need to make sure and organize to the best of our ability in a way that is easy to understand and doesn't distract from the content. (which is the reason why the person visited the site in the first place)